Privacy Policy
At Prime Direction, we take your privacy seriously. This policy outlines how we collect, use, and protect your personal data when you visit our website and purchase Ghost CMS themes.
By using our website, you agree to the collection and use of information in accordance with this policy. If you have questions or concerns, please don't hesitate to reach out.
Information We Collect
We collect only the essential information needed to deliver our products and services to you. This includes:
- Contact Details: Name and email address when you make a purchase or subscribe to updates
- Purchase Information: Order details and transaction history
- Technical Data: Browser type, device information, and IP address for security and functionality purposes
All data collection is done transparently and with your consent.
How We Use Your Information
The information we gather serves specific purposes:
- Delivering your purchased Ghost themes and documentation
- Sending important updates about your orders and products
- Notifying you about new theme releases and updates (if you've subscribed)
- Improving our website experience and customer support
- Preventing fraud and maintaining security
We never sell or share your personal information with third parties for their marketing purposes.
Data Security
We implement industry-standard security measures to safeguard your information from unauthorized access, alteration, or disclosure. While we strive to protect your data, please understand that no internet transmission is completely secure.
Cookies
Our website uses cookies to enhance your browsing experience and remember your preferences. These small files help us:
- Keep you logged in during your session
- Remember your theme preferences
- Understand how visitors interact with our site
You can disable cookies through your browser settings, though this may limit some website functionality.
Third-Party Services
To provide our services effectively, we work with trusted partners:
Payment Processing - Lemon Squeezy
All payments are securely processed through Lemon Squeezy. We never see or store your credit card information. Lemon Squeezy handles all payment data according to their own privacy standards.
Email Communications - Lemon Squeezy
If you sign up through the form in our footer, your address is stored with Lemon Squeezy, the same provider that handles our checkout. We use it to announce new themes and major updates, and for nothing else. Every email carries an unsubscribe link, and you can leave at any time.
Website Hosting
Our website infrastructure is hosted on secure servers with enterprise-grade protection to ensure your data remains safe.
Analytics - Google Analytics
We use Google Analytics to understand how visitors use our website, including pages visited, approximate location, device type, and referral source.
Visitors in the EEA, the UK and Switzerland are asked first: analytics cookies are loaded only after consent is given through our cookie banner. Everywhere else analytics runs by default. Either way you stay in control — the Cookies link in the footer reopens the banner, and declining keeps the site fully usable.
Affiliate Tracking - Lemon Squeezy
We run an affiliate program through Lemon Squeezy. When you arrive on our site from a partner's link, a cookie records which partner referred you so their commission can be paid if you buy. The cookie holds a partner identifier only — it carries no personal information and is not used for advertising or profiling. It lasts 60 days, and because a partner's earnings depend on it, it is set for every visitor rather than only those who accept analytics. You can remove it at any time through your browser settings.
Your Privacy Rights
You maintain control over your personal information:
- Access: Request a copy of the data we hold about you
- Correction: Ask us to update any inaccurate information
- Deletion: Request removal of your personal data from our systems
- Unsubscribe: Opt out of marketing emails at any time
Data Retention
We keep your information only as long as necessary to provide our services and comply with legal obligations. When data is no longer needed, we securely delete it.
International Users
Our services are available globally. By using our website, you acknowledge that your information may be transferred to and processed in different countries where our service providers operate.
Children's Privacy
Prime Direction does not knowingly collect information from anyone under 16 years of age. Our services are designed for adults and businesses.
Updates to This Policy
We may update this privacy policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website or email.
Contact Information
Have questions about this privacy policy? Visit our Contact page.