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Prime Direction
Magazine

Echo

Editorial Ghost theme for content teams with flexible homepage layouts, author profiles, and category organization for modern publishing.

14 days to change your mindJune 22, 2026 last update9 releases since launch

Who it's for

Editorial magazines with a small team and paid membership.

  • A design-led homepage you can switch between four cover styles
  • Author profiles that carry as much weight as the posts
  • Memberships and paid tiers as a first-class part of the site

Not the right fit? Issue-based or newsroom-style publishing — that is what Wire is built for. Compare all themes.

Key Features

The core capabilities that define how the theme presents content, supports publishing workflows, and shapes the overall experience.

Video PostEmbed a video in your post or page to enhance its visual appeal
Video PreviewShow a video preview directly inside post cards for richer project presentation
Multi-Author SupportTeam publishing ready
Ghost 6.xLatest version support
Responsive DesignPerfect on all devices
Night ModeDark/light theme toggle
Customizable HomepageFlexible layout options
SEO OptimizedSearch engine friendly
Fast LoadingPerformance optimized
Native SearchBuilt-in Ghost content discovery without extra integrations
Native CommentsGhost-native comments without third-party embeds
Documentation IncludedComplete setup guide

Design & Layout

Layout patterns and visual decisions that determine how writing, imagery, and featured sections are presented across the site.

Featured Posts StylesMarquee, Carousel, Slider, Grid
Latest Posts LayoutsGrid and List views
Author Display OptionsList, Portrait Grid, Wide Grid, Carousel
Subscription StylesSimple and Posts layouts
Gallery & LightboxBeautiful image presentation
Optimized ImagesWebP-ready images with lazy loading for faster media delivery
PaginationBuilt-in pagination for post lists, archives, and collections
Reading TimeEstimated read duration
Related PostsContent discovery enhancement
Social SharingBuilt-in sharing buttons for posts and pages
Retina ReadyHigh-resolution display support

Customization

Theme settings and content controls you can adjust directly in Ghost to fit your brand and publishing model without editing code.

10 Color SchemesTen ready-made palettes for quick visual customization
Advanced FilteringFeatured, tags and authors
Navigation DropdownsNavbar and footer menus with built-in dropdown support
Hero SectionCustom title, excerpt, and image
Tag ColorsVisual content organization
Native TypographyBuilt-in font and typography controls from Ghost
Custom CSS SupportAdvanced styling options
Social LinksAdd your social media profiles

Pages Included

Built-in templates, collections, and supporting pages included to help you launch with a complete site structure from day one.

Home PageEditorial homepage template with configurable content sections
BlogEditorial index page for browsing the latest posts in a clean chronological feed
AuthorsDedicated page for listing all authors and contributors
TagsOrganized page for browsing all public tags
RecommendationsBuilt-in page for publishing Ghost recommendations
MembershipPricing display built from the tiers configured in Ghost
ErrorStyled 404 and error states matching the theme layout

Taking more than one?

Echo on its own is $89. The bundle is every theme we have released — 2 more besides this one — and every theme we release from here on, for $199.

  • $267 worth of themes at today's prices
  • Every future release included, at no extra cost
  • A separate single-site license for each theme

$267

$199

You save $68 (25%)

See the bundle

Before you buy

The questions that usually come up at this point. Anything else, just ask — pre-sale questions are welcome.

What do I get when I purchase a theme?

When you purchase a theme, you receive the complete theme package (ZIP file) ready to upload to Ghost, the routes.yaml file for custom routing configuration, access to comprehensive documentation, free lifetime updates to the theme, and 6 months of customer support.

  • The complete theme package (ZIP file) ready to upload to Ghost
  • The routes.yaml file for custom routing configuration
  • Access to comprehensive documentation
  • Free lifetime updates to the theme
  • 6 months of customer support
How many websites can I use the theme on?

Each purchase includes a Single Site License, allowing you to use the theme on one Ghost installation. If you need to use the theme on multiple websites, you'll need to purchase additional licenses. See our Terms of Service for details.

Can I get a refund?

Yes. Every theme comes with a 14-day money-back guarantee — email us within 14 days of your purchase and we will refund it in full, no justification needed. You can still take a look first: try the live demos and the documentation, or ask us anything before buying. See our full Refund Policy for details.

Do I get free updates?

Yes! Your purchase includes lifetime free updates. Whenever we release a new version of the theme with improvements or bug fixes, you can download it at no additional cost.

What version of Ghost do your themes support?

Our themes are designed for Ghost 5.x and later versions. We regularly update our themes to ensure compatibility with the latest Ghost releases.

Can I use the theme for a client project?

Yes! You can use our themes for client projects. However, each client website requires its own license. The client should purchase the license directly, or you can purchase it on their behalf.

Read the full FAQ

Other themes

Every theme is a one-off design, not a preset of the same layout.

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